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Five principles of naming

A name helps establish the tone for a brand, service, or product. It acts as the primary handle for a brand. It’s a recall and recognition device, it communicates desired attributes or specific benefits, and, through time and consistent use, it becomes a valuable asset and intellectual property.

Make it memorable. Is the name easy to remember?

Stand out in a crowd.If you are different, you want to sound different.

Choose a name that tells your brand’s story.

Global implications. Every brand wants to avoid linguistic disasters.

Is the name protectable? Is there a direct URL available?

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